13 FEBRUARY 2025
About World Anemia Awareness Day
World Anemia Awareness Day was created in 2022 by Human Touch Media Foundation and the Society for the Advancement of Patient Blood Management (SABM) in response to the global issues of anemia and iron deficiency mainly affecting women and children. It is marked on 13 February as 13 represents the ideal hemoglobin number for optimal blood health.
The 2024 global campaign successfully reached an audience of over 50 million. The campaign focus is to keep the problem of anemia and iron deficiency in the spotlight. It is especially for the general public as it is a problem often overlooked by medical professionals.
World Anemia Awareness Day aims to be:
- a platform for raising awareness of anemia and iron deficiency
- a global driver to promote the importance of preventative action in order to support blood health.
Every year, the World Anemia Awareness Day campaign focuses on a dedicated theme that will run for one or more years. The theme for World Anemia Awareness Day in 2025 is “Raise Your Hands for Blood Health” and will be marked by the first ever global anemiathon kicking off in Kuala Lumpur, Malaysia.
About Human Touch Media Foundation
The Human Touch Media Foundation, founded by Derek Muhs and Marisa Tarin over a decade ago, is dedicated to advancing global healthcare awareness and education. The foundation has collaborated with leading medical experts and education groups worldwide, including 48 doctors and medical professionals who contributed to Blood Works: An Owner’s Guide—the most comprehensive book on blood health ever created.
Our work has made a meaningful impact in countries of need such as China, India, Africa, and Central and South America, where access to healthcare education can transform lives. Through partnerships, innovation, and a shared commitment to a healthier world, we strive to empower communities and inspire action.
