13 FEBRUARY 2025
About World Anemia Awareness
World Anemia Awareness is a mission-driven global health campaign working to improve awareness, prevention, and treatment of anemia and iron deficiency—conditions that affect more than two billion people worldwide, especially women and children.
Run by the Human Touch Media Foundation, a Hong Kong–based social enterprise, we operate in more than 70 countries, using education, community engagement, and media to drive real-world change. Our approach is both grassroots and global: we’ve reached over 70 million people through social media and delivered live education to 2.5 million individuals, often in under-resourced regions.
As a public health campaigner, our goal is simple: to make anemia and iron deficiency visible, understandable, and preventable—wherever people live.
About World Anemia Awareness Day
World Anemia Awareness Day, held annually on 13 February, was created in 2022 by the Human Touch Media Foundation and the Society for the Advancement of Patient Blood Management (SABM). The date reflects the ideal hemoglobin level—13 g/dL—for optimal blood health.
This global observance was established to highlight the urgent need for action around iron deficiency and anemia, which remain some of the most common and overlooked health issues worldwide. Our 2024 campaign reached over 50 million people, with a focus on empowering the general public to take control of their blood health.
The theme for World Anemia Awareness Day 2025 is “Raise Your Hands for Blood Health.” The year will be marked by the first-ever global Anemiathon, kicking off in Kuala Lumpur, Malaysia.
About Human Touch Media Foundation
The Human Touch Media Foundation is an impact-driven organization dedicated to advancing global healthcare education. Founded by Derek Muhs and Marisa Tarin, the foundation has spent over a decade partnering with medical experts, educators, and NGOs to create accessible health resources.
Our flagship publication, the bestseller Blood Works: An Owner’s Guide, brought together contributions from 48 leading clinicians to provide the most comprehensive resource on blood health ever produced.
We focus on countries where education can have the greatest impact, including China, India, Africa, and Latin America, and our initiatives are designed to empower individuals and transform communities.
Partner With Us
We invite forward-thinking companies to join our mission as part of their corporate social responsibility (CSR) or social impact initiatives. Whether your organization focuses on public health, education, women’s health, or community engagement, there’s a meaningful role you can play.
Partner with us through:
Event sponsorships and co-branded campaigns
Funding outreach and education in high-need regions
Joint visibility campaigns to spotlight blood health
In return, we offer:
A global stage to amplify your brand’s commitment to health and equity
Targeted visibility across our diverse digital channels and partner networks
Measurable impact metrics from key campaign moments
Opportunities to align your message with a cause that improves lives across communities
Together, we can drive change where it’s most needed—and make blood health a global priority.
Reach out at partnerships@worldanemiaawareness.com to explore how we can work together.