63 million people in 9 days. Here's what happened.
Mom’s Blood Health, My Future: Global Highlights from 9 Days of Impact
The 9 Days in Action
From patient stories to practical guidance to global conversations, each day opened a different window into maternal blood health.
One blood test. Two lives protected. Everything at stake.
I now understand the critical importance of checking blood health early in pregnancy. Knowing what to ask for, rather than assuming a simple test is enough, can literally protect two lives. It’s empowered me to take a proactive role in my own health.
Global Reach. Human Impact.
If even one in every thousand people reached takes action, that’s 65,000 lives potentially changed. Because awareness doesn’t just inform — it saves.
In just nine days, Mom’s Blood Health, My Future reached over 65 million people across 155 countries, bringing life-saving maternal blood health education to communities worldwide. More than 4 million viewers joined the global livestream, while almost 96,000 people visited our website to access resources, stories, and expert insights.
The campaign united voices from every continent — doctors, advocates, and women with lived experience — each contributing to one shared goal: making blood health a global priority. Its impact continues to ripple, inspiring women to ask for iron screening, encouraging clinicians to prioritise blood health, and reminding us all that awareness saves lives.
Pay as much attention to your blood health as your bank account.
I learned that taking iron isn’t just about popping a daily pill. Timing, method, and pairing with the right foods are crucial to absorption. I also loved the reminder that the goal is progress, not perfection—it’s about doing what works best for your body.
The Voices that Made an Impact
Behind every statistic are real voices — doctors, mothers, and advocates who shared their stories with courage and compassion. Their words reminded the world that awareness is not abstract; it’s human.
From clinicians who turned their own experiences into lessons for others, to women who broke long-held silences about menstruation, pregnancy, and postpartum care, these reflections show why education matters. The video below — a collection of smiles, laughter, and heartfelt moments — captures the genuine spirit of those who shared their stories. Their warmth and passion for education remind us that this campaign doesn’t begin in policy rooms; it begins with people making knowledge accessible, personal, and real.
With thanks to all our participants:
Dr Carolyn Burns, Ashley Durrer, Dr Ajay Gandhi, Jennifer Graham, Dr Irwin Gross, Professor Beverley Hunt, Sarah Jay, Kelly Jermy, Violet Njoroge, Dr Françoise Nizeyimana, Dr Seun Odiase, Sherri Ozawa MSN, RN, Nikita Paudel, Dr Sue Pavord, Dr Mohammad Refaei, Becky Rock RN, Dr Jameela Sathar, Stephanie Scott RN, Sarah Walbolt RN, Dr Matthew Warner and Dr Mandy Yap.
Campaign Partners: Supporting Maternal Blood Health
CSL Vifor has been working in maternal blood health for over 150 years. The company traces its roots to 1872, when Swiss pharmacist Caspar Friedrich Hausmann opened a pharmacy focused on blood health remedies. That foundation eventually evolved into CSL Vifor, a company dedicated to addressing iron deficiency in pregnancy.
Their approach centers on patients and public health, extending their work beyond treatment development into education and awareness. This commitment to supporting healthcare professionals with evidence-based resources reflects a focus on improving outcomes through knowledge-sharing.
The company’s support of Mom’s Blood Health, My Future reflects a shared commitment to maternal health education. When pregnant women understand their blood health and healthcare providers have access to current information, outcomes improve. Their partnership in this campaign demonstrates that commitment in action.
Silence is not protection.
Seeing fathers join the conversation is powerful. When men speak up, it shifts the narrative from taboo to truth. Menstrual health isn’t just a women’s issue—it’s a human one. And when we normalize these conversations, we protect futures.
Beyond the Campaign: The Journey Continues
The momentum doesn’t stop here. World Anemia Awareness Day takes place every year on February 13th— a date chosen because 13 represents the ideal hemoglobin number for healthy blood. This annual awareness day broadens the conversation beyond maternal health to address blood health across all populations and life stages.
The 2026 global anemiathon is proud to include the World Federation of Societies of Anaesthesiologists (WFSA), featuring the vital role anesthesiologists play in patient blood management (PBM). PBM is about making sure people go into surgery as healthy as possible and come out even stronger, by focusing on their blood health before, during, and after any procedures. It reduces the need for reliance on blood transfusions and helps patients recover faster, with anesthesiologists serving as guardians of blood health during some of life’s most critical moments.
World Anemia Awareness Day brings together doctors, nurses, researchers, patient advocates, and organizations who believe better blood health saves lives. From newborns to seniors, from everyday wellness to major surgery—February 13th is when we all come together to share knowledge, support each other, and push for change that makes a real difference.
Stay connected: Subscribe to receive updates about World Anemia Awareness Day, hear from experts, and discover how you can be part of the conversation.
Disclaimer: The content provided on this website is for informational and educational purposes only and is not intended as a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read here.