A 9-Day Global Campaign to Save Moms’ Lives
Every 2 minutes, a mother dies from preventable complications. Many of these deaths could be prevented with better awareness about maternal anemia. Join us for 9 days of real stories, expert insights, and life-saving information.
maternal deaths occur globally each year, with iron deficiency as a major contributing factor
WHO: Trends in Maternal Mortalityof pregnant women in low-income countries suffer from anemia, creating intergenerational health impacts
The Lancet: Global HealthAnemia and iron deficiency affect nearly half of all pregnant women worldwide.
These issues remain hidden in plain sight. This short video is the early heartbeat of a bigger story — maternal anemia affects millions of women but gets too little attention. Our campaign creates the awareness that drives women to ask better questions, seek proper care, and advocate for themselves throughout pregnancy and beyond.
Ready to help save moms’ lives? Whether you’re a healthcare organization, advocacy group, company that cares about maternal outcomes, or simply someone who cares about this topic—you have a place in this campaign. Follow us on social media and share our content to help ensure no mother has to say “if only I’d known.”
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Campaign overview
“If only I had known”
Hear real mothers share the moments they wish someone had warned them about. Raw, honest soundbites that will change how you think about pregnancy advocacy and why menstrual health is important before you even consider pregnancy.
Your Baby’s Silent SOS
Your baby can’t tell you they need iron—but your body can. Quick, eye-opening clips reveal the hidden signals most women miss and how maternal nutrition shapes your baby’s future brain power.
Iron 101: What They Forgot to Tell You
Stop struggling with iron supplements! Get the insider tips that actually work, from the best time to take them to why orange juice is your secret weapon. Game-changing hacks in under 60 seconds.
One Drop. Two Lives. Everything at Stake.
One tiny drop of blood. Two lives hanging in the balance. Discover why this simple test could be the most important 2 minutes of your pregnancy, and exactly what to ask for at your next appointment.
“If I Don’t Ask, Who Will?”
The one question that could save your life. Healthcare professionals reveal the exact words that get doctors’ attention and why your voice is your most powerful medical tool. Master your healthcare conversations.
Delivery Day: Plan More, BLEED Less
The delivery room secrets they don’t teach in childbirth class. Quick insights on how preparation today prevents peripartum crisis, from iron optimization before delivery to rapid iron replacement after—life-saving technology you may never have known existed.
She Was Fine. Until She Wasn’t.
Emergency room confessions: the 3am calls that didn’t have to happen. Hear from doctors who’ve seen routine births become life-threatening, and learn what could have changed everything.
Is it Depression? Or Is it Anemia?
That exhaustion might not be “normal” new mom tiredness. Discover the crucial difference between postpartum depression and iron deficiency, and why getting it right matters for your recovery.
Global experts talk about iron for two
The moment you’ve been waiting for! Join healthcare professionals from 4 continents as they tackle your real questions live. Discover what happens when maternal health experts from around the world share one virtual room.
Join 3 millionpeople will see our campaign messages
countries represented by our diverse panel of healthcare professionals
expected viewers for our live global expert panel on September 9
organisations targeted for partnership across healthcare, advocacy and corporate sectors
Want to see your organization here? Join our mission to improve maternal health outcomes worldwide.
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