The Experts

Global Leaders in Blood Health Education

World Anemia Awareness works with internationally recognised blood health experts across hematology, obstetrics, anesthesiology, critical care, and patient blood management to deliver evidence-based education.

Independent Clinical Voices

Our experts contribute educational content on their own professional authority. Their participation does not constitute endorsement of any commercial product or organisation.

Carolyn Burns

Carolyn Burns

USA

Carolyn Burns, MD is a board-certified pathologist and Past President of the Society for the Advancement of Patient Blood Management (SABM) and an independent patient blood management (PBM) physician consultant in Louisville, Kentucky.

Tirunesh Busha

Tirunesh Busha

Ethiopia

Dr. Tirunesh Busha is a pediatric anesthesiologist based in Addis Ababa, Ethiopia, working at the country's only pediatric hospital for children with disabilities. She was one of the first two physicians in Ethiopia to receive specialized pediatric anesthesia training through the WFSA scholarship program in Nairobi, Kenya.

Shannon Farmer

Shannon Farmer

Australia

Professor Shannon Farmer, DHSc is an academic researcher and consultant who has pioneered Patient Blood Management for over 35 years, serving on the WHO External Steering Committee for PBM implementation.

Susan Goobie

Susan Goobie

USA

Dr. Susan Goobie, MD, FRCPC is Associate Professor of Anesthesiology at Harvard Medical School, Senior Associate at Boston Children's Hospital, Interim Editor-in-Chief of BJA Open, and current Chair of the American Society of Anesthesiologists Patient Blood Management Committee.

Irwin Gross

Irwin Gross

USA

Dr. Irwin Gross is lead author of Blood Works: An Owner's Guide, former Chief of Pathology at Eastern Maine Medical Center, and Co-Chair of the World Health Organization committee developing international Guidelines for Patient Blood Management implementation.

Daniela Filipescu

Daniela Filipescu

Romania

Professor Daniela Filipescu, MD, PhD is Professor of Anaesthesia and Intensive Care at Carol Davila University, President of the World Federation of Societies of Anaesthesiologists (WFSA), and former President of the European Society of Anaesthesiology.

Beverley Hunt, OBE

Beverley Hunt, OBE

UK

Professor Beverley Hunt, OBE is Professor of Thrombosis and Haemostasis at King's College London, Consultant at Guy's and St Thomas' NHS Foundation Trust, and serves on WHO and NICE guideline development groups including COVID-19 living guidelines.

Carol Lim

Carol Lim

Malaysia

Dr. Carol Lim is a maternal-fetal medicine consultant with over 30 years of experience in public healthcare in Malaysia, specializing in postpartum hemorrhage prevention and maternal anemia management, with a focus on reducing preventable maternal deaths in pregnancy and childbirth.

Vernon Louw

Vernon Louw

South Africa

Vernon Louw, MD, PhD is Executive Head of Medicine at Stellenbosch University, South Africa, President of the South African Clinical Haematology Society, and serves on the WHO Expert Working Group on Patient Blood Management Implementation.

Sherri Ozawa

Sherri Ozawa

USA

Sherri Ozawa, MSN, RN is Past President of the Society for the Advancement of Patient Blood Management (SABM), a founding member of the organization, and an internationally recognized leader in the implementation of sustainable Patient Blood Management programs.

Sue Pavord

Sue Pavord

UK

Dr. Sue Pavord is Consultant Haematologist at Oxford University Hospitals, founder of the Oxford Iron Clinic, and a pioneer in Obstetric Haematology who has authored over 200 research papers and several national and international clinical guidelines.

Becky Rock

Becky Rock

Canada

Becky Rock, RN is President-Elect of the Society for the Advancement of Patient Blood Management (SABM) and a dedicated advocate for evidence-based, patient-centered care with a focus on establishing Patient Blood Management as a worldwide standard of care.

Aryeh Shander

Aryeh Shander

USA

Professor Aryeh Shander, MD is Executive Medical Director of The Institute for Patient Blood Management at Englewood Health, Clinical Professor at Rutgers Medical School, Past President of the Society for the Advancement of Blood Management (SABM), and was named one of TIME magazine's 'Heroes of Medicine' in 1997.

Matthew Warner

Matthew Warner

USA

Dr. Matthew Warner, MD is an anesthesiology and critical care physician at Mayo Clinic, Associate Medical Director for Patient Blood Management at Mayo Clinic, and current President of the Society for the Advancement of Patient Blood Management (SABM).

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