Mom's Blood Health, My Future: Why 9 Days Could Save 70,000 Lives
Every 2 minutes, a mother dies from preventable complications. That’s over 280,000 women each year who never come home to their families. Among these tragic losses, postpartum hemorrhage alone claims 70,000 maternal lives annually. These deaths could often be prevented with better awareness, preparation, and blood health optimization.
The Hidden Crisis Threatening Mothers Worldwide
Behind every maternal mortality statistic lies a devastating truth. 40% of pregnant women worldwide are iron deficient, yet most don’t know until complications arise. According to the World Health Organization, this preventable condition affects millions of pregnancies every year. It creates a domino effect of risks for both mothers and babies.
The Global Picture
The numbers tell a stark story:
Southeast Asia
48% of pregnant women are anemic – the highest rate globally
Europe
Despite advanced healthcare systems, 35% of pregnant women are still affected
United States
Maternal mortality rates continue climbing, with iron deficiency playing a significant role in preventable complications
Real Stories, Real Impact: Learning from Shared Experiences
One of the most powerful aspects of maternal health education comes from hearing real experiences from women who’ve faced these challenges. Healthcare organisations and pharmaceutical companies increasingly recognize the value of patient storytelling, which raises awareness about conditions like iron deficiency.
CSL Vifor is a company dedicated to iron deficiency education and research, and they recently shared Christine’s story as part of their ongoing commitment to patient awareness. Her experience illustrates why early recognition matters.
Christine’s Story
Picture this: You’re in your early 40s with two young children, and your weekly runs—your sanctuary—suddenly become impossible.
This was Christine’s reality. “I didn’t know what happened, but I was so tired,” she recalls. Like so many mothers, she rationalized it away: “My life was difficult with two young children, so I thought maybe it’s just to be a mother that makes me so tired.”
But when her hair loss accelerated, she finally sought help. The diagnosis? Iron deficiency.
“When I knew from the doctor that it was iron deficiency, I felt relieved because I knew it’s easily treatable,” Christine explains. That relief speaks to the fear so many carry—that unexplained symptoms might mean something serious and permanent.
Today, she’s back to what she loves: “I enjoy being in the nature, being alone with no noise, nobody talking to me, no music—just only me and myself.”
Her advice is direct: “I would advise to consult a doctor if they felt so tired because you worry for nothing, so it’s better to know.”
Sometimes the most profound relief comes from simple answers we’ve been afraid to seek.
Story shared courtesy of CSL Vifor’s patient education initiatives
Christine’s journey from exhaustion to recovery demonstrates exactly why our “Mom’s Blood Health, My Future” campaign focuses on early awareness and education. When women understand the signs and know to seek help, iron deficiency becomes a manageable condition rather than a hidden crisis.
The Devastating Impact on Children
But here’s what makes this crisis even more heartbreaking: iron deficiency during pregnancy doesn’t just affect birth weight, it can permanently affect a child’s cognitive development and learning ability. These learning difficulties can last a lifetime, affecting everything from school performance to future career opportunities.
When pregnant mothers are iron deficient, their babies’ brains simply can’t develop properly, which affects intelligence, memory, and learning ability that may never fully recover. We’re not just talking about tired moms – we’re talking about an entire generation of children whose potential is being stolen before they’re even born.
Healthcare Professionals Unite: The Global Voice for Change
The campaign marks something unprecedented: healthcare professionals from nine countries coming together to share knowledge that could prevent thousands of deaths. From frontline nurses to leading hematologists, emergency physicians to maternal health specialists, these experts are breaking down the barriers that keep life-saving information from reaching the women who need it most.
These aren’t just medical professionals, they’re advocates, many of them parents themselves, who refuse to accept that maternal mortality remains a crisis in 2025.
9 Days, 9 Life-Saving Topics, 70 Million Lives Reached
Our campaign tackles the maternal health challenges that affect women globally, with each day focusing on a critical aspect of blood health during pregnancy:
Each day will feature authentic voices – healthcare professionals sharing both their clinical expertise and personal insights, while patients tell their stories and advocates explain why these issues matter so urgently.
Why This Matters Now More Than Ever
The campaign bridges that gap by taking the knowledge that exists in medical journals, specialist conferences, and expert consultations, and making it accessible to every woman who needs it.
How You Can Be Part of This Life-Saving Campaign
Follow us on LinkedIn, Facebook, Instagram, and TikTok using #MomsBloodHealthMyFuture
Visit our campaign page for the full rundown
Mark your calendar for September 9th at 4pm (BST) for our global livestream
Every share, comment, and conversation extends our reach to women who need this information, and you could be the person who ensures a mother never has to say “if only I’d known.”
Healthcare professionals, advocacy organizations, and companies committed to maternal health are welcome to be part of the conversation.
FOLLOW US ON SOCIAL MEDIA
A Future Where No Mother Dies from Preventable Causes
Imagine a world where every pregnant woman knows her iron levels, while women understand the warning signs of complications, and feel empowered to advocate for their health. Picture healthcare providers who are equipped with the knowledge and tools to prevent crises before they happen. Consider a reality where no family loses a mother to complications that could have been prevented with better awareness and preparation.
That’s the future we’re working toward which is why we’re dedicating nine days to changing the conversation around maternal blood health. That’s why healthcare professionals from around the world are volunteering their time and expertise to reach women they may never meet but whose lives they could save.
September 1st.
The change starts now. Don’t miss it.
Partners Who Care
CSL Vifor is a global partner of choice for innovative therapies in iron deficiency and nephrology. We specialise in global partnering, in-licensing and commercialising products with the aim to help patients around the world lead better, healthier lives.
Disclaimer: This content is for educational purposes only and does not replace medical advice. Always consult your healthcare provider for decisions about your pregnancy and health.