HANDS UP FOR BLOOD HEALTH
24hr global anemiathon
As the sun rises around the earth, join millions of people
to raise their hands in awareness of iron deficiency and anemia
FEB 13, 2025
MAKE AN IMPACT
WHAT YOU CAN DO
- Sign up to show your support
- Upload below your own 13 second reel or photo of you and your team with your hands up*
- Share and repost our campaign materials on social media with #anemiathon2025
*The top 3 most innovative and energetic posts will be shared with our global audience and feature in our highlights reel. Option to credit your organization, institution or favourite charity.
CORPORATE PARTNERSHIP
If you are interested to know more about becoming our official partner in our campaigns please email us.
WHY 13?
IT'S THE MAGIC NUMBER
The standard definitions of anemia is below 12 for women and 13 for men (WHO). However, this is based on statistics, not necessarily on what is ideal for health. Research shows using a benchmark of 12 for women puts them at higher risk for blood transfusion and does not make physiologic sense. The red cell mass in women is lower than men (for many reasons) but the concentration (Hemoglobin) should be the same. Therefore 13 is the ideal number.
A hemoglobin level of 13 supports optimal energy and physical endurance, ensuring your body has the oxygen it needs to thrive.
Keeping hemoglobin at or above 13 can reduce risks of fatigue, enhance cognitive function, and protect against complications linked to anemia.
