Flagship publication
Blood Works: An Owner’s Guide
Amazon bestseller · 48 contributing clinicians — our definitive guide to blood health.
13 February · World Anemia Awareness Day
About World Anemia Awareness
World Anemia Awareness was launched by the Human Touch Media Foundation in response to a significant unmet need for accessible education on anemia, iron deficiency and blood health. Its purpose is simple: to make trusted blood health information easier to understand and more widely available, particularly in under-resourced communities and across different ages, backgrounds and levels of health literacy.
Philanthropically supported, World Anemia Awareness has helped fund and develop educational initiatives including Blood Works: An Owner’s Guide, bringing together 48 international leaders and contributors to advance blood health education for both healthcare professionals and the wider public. Today, our educational work reaches audiences in more than 150 countries and over 40 languages, helping make conversations about anemia, iron deficiency and blood health more accessible around the world.
We work alongside clinicians, healthcare professionals, educators, advocates and organizations who share a commitment to improving blood health education. We welcome collaboration with those who believe better knowledge can lead to better awareness, earlier action and better health outcomes.
Our approach is both grassroots and global — live education for 2.5 million people, often in under-resourced regions, alongside outreach that has reached more than 70 million. The goal is simple: to make anemia and iron deficiency visible, understandable, and preventable, wherever people live.
The organization
Human Touch Media Foundation
Making blood health education accessible to everyone, everywhere.
The Human Touch Media Foundation is an impact-driven organization dedicated to advancing global healthcare education. Founded more than a decade ago, the foundation has spent that time partnering with medical experts, educators, and NGOs to create accessible health resources.
We work where education can do the most good — empowering individuals and transforming communities, one region at a time.
Partner With Us
Join our mission as part of your CSR or social-impact strategy.
Whether your organization focuses on public health, education, women’s health, or community engagement, there’s a meaningful role to play — through event sponsorships, funding outreach in high-need regions, and joint visibility campaigns.
partnerships@worldanemiaawareness.com- 01 A global stage to amplify your brand’s commitment to health and equity
- 02 Targeted visibility across our digital channels and partner networks
- 03 Measurable impact metrics from key campaign moments